AIRANKS — The Authoritative Rankings for AI Web Content

AIRANKS measures AI visibility: we ask AI models real product and service questions, capture the complete answers as immutable observations, and publish what they contain — which brands were mentioned, which domains were cited, and which exact pages were linked. Every domain gets an AIR score from 1–10 (a decile of visibility in the active dataset; 0 means insufficient data), with the methodology in the open.

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AIRVER. FIGHTING — 2026

Artificial Intelligence Rankings
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Domain Report

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backpacker.com

AIR 9

16 phrases · 21 brands · 261 citations

What the AI Says

On August 14, 2026, the AI reported to us the following summary of this site:

Backpacker.com is the digital home of Backpacker magazine, focused on hiking, backpacking, camping, and outdoor adventure. Its stated mission is to serve hikers who “want to go deeper,” with trip guides, dayhike and thru-hike coverage, gear reviews, hiking and survival skills, fitness advice, outdoor news, essays, and trail reporting. The site also provides destination planning resources, including an interactive collection of more than 1,200 U.S. trips, maps, photography, and route information. (backpacker.com (www.backpacker.com)) This is a clearly defined niche: serious recreational hikers, backpackers, campers, and outdoor travelers, ranging from beginners seeking skills and equipment advice to experienced thru-hikers planning long-distance routes. The website centers on the Backpacker brand rather than on a single product or commercial company. It is primarily an editorial and educational resource, but it is also a magazine subscription and membership platform, a gear-discovery and review site, and a promotional channel through sponsored content and commercial partnerships. (backpacker.com (backpacker.com)) Notable associated brands and services include Outside, which the site identifies as its powering organization; Outside+, which offers access to Backpacker content and other benefits; and related Outside services such as Outside TV, Gaia GPS, and Trailforks. The gear coverage discusses and tests products from many outdoor manufacturers and retailers, including examples visible on the site such as Big Agnes, Arc’teryx, Zpacks, Fenix, REI, and Backcountry. These associations indicate that Backpacker participates in the broader outdoor-media, gear-review, subscription, and adventure-technology ecosystem, rather than selling its own core line of equipment. (backpacker.com (backpacker.com)) The website is produced by an editorial team led by Editor-in-Chief Adam Roy, alongside editors such as Zoe Gates, Benjamin Tepler, and Will Brendza; the About page identifies Backpacker as existing since 1973 and repeatedly labels the site “Powered by Outside.” Thus, the most appropriate classification is outdoor recreation media and specialized travel/adventure publishing, combining a magazine website, educational resource, product-review publication, trip-planning guide, and membership-supported promotional platform. Its likely audience is North American hikers and backpackers who want practical skills, route ideas, safety information, gear recommendations, fitness guidance, and inspiration for outdoor trips. The pages reviewed do not clearly state the precise corporate ownership structure beyond the site’s connection to Outside. (backpacker.com (www.backpacker.com))

Recent Observations

AI-Assist Files

checked 8/14/2026

Phrases Citing backpacker.com

Brands Ranked Alongside

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  • 129Hoka
  • 128Salomon
  • 127Merrell
  • 104KEEN
  • 86Durston
  • 81NEMO
  • 75Lowa
  • 55MSR
  • 40The North Face
  • 39Danner
  • 33REI Co-op
  • 28La Sportiva
  • 14Zamberlan
  • 8Altra
  • 6Zpacks
  • 5Columbia
  • 5Oboz
  • 3Hilleberg
  • 1Topo Athletic
  • 1Scarpa