AIRANKS — The Authoritative Rankings for AI Web Content

AIRANKS measures AI visibility: we ask AI models real product and service questions, capture the complete answers as immutable observations, and publish what they contain — which brands were mentioned, which domains were cited, and which exact pages were linked. Every domain gets an AIR score from 1–10 (a decile of visibility in the active dataset; 0 means insufficient data), with the methodology in the open.

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AIRVER. FIGHTING — 2026

Artificial Intelligence Rankings

Domain Report

← all rankings

bankrate.com

AIR 10

61 phrases · 17 brands · 374 citations

What the AI Says

On August 14, 2026, the AI reported to us the following summary of this site:

Bankrate is primarily a U.S. consumer-finance website designed to help people compare rates, financial products, and borrowing options while providing explanatory journalism and financial tools. Its main subject areas are mortgages, banking and deposit accounts, credit cards, personal and other loans, calculators, rate data, reviews, and consumer-finance research. The homepage currently emphasizes mortgage comparison, but the category pages show that the broader purpose is helping consumers save, borrow, and make informed money decisions. (bankrate.com (www.bankrate.com)) The site serves a fairly specific niche: personal finance and financial-product comparison for everyday consumers, especially people shopping for mortgages, bank accounts, credit cards, and loans. It is centered on the Bankrate brand rather than on one bank, lender, or credit-card issuer. Notable associated companies and products visible on the site include banks, credit unions, mortgage lenders, and card issuers such as Chase, Capital One, Discover, American Express, Citi, Bank of America, and Wells Fargo; Bankrate also features products such as the Chase Sapphire Preferred card and loan providers including Upgrade and SoFi. The site discloses that some listings are from partners and that it receives compensation, while stating that rankings and editorial evaluations are not determined by payment. (bankrate.com (www.bankrate.com)) Bankrate identifies itself as Bankrate, LLC and states in its footer that it is an “A Red Ventures company.” It says the business was founded in 1982 by journalist Robert K. Heady, and its current publicly identified leadership includes CEO Matt Fellowes and Editor-in-Chief John Puterbaugh. Its editorial pages also list reporters, editors, analysts, and specialized contributors, supporting the conclusion that the site is operated by a substantial financial-media and technology organization rather than an individual blogger. (bankrate.com (www.bankrate.com)) The most accurate classification is a combination of educational resource, financial-news and research publication, rate-comparison marketplace, product-review site, and promotional/lead-generation platform. It publishes articles, investigations, surveys, and data studies, but also directs users toward applications and partner offers, with lenders or financial institutions funding the free consumer service according to Bankrate’s own explanation. Its likely audience is U.S. adults making significant personal-finance decisions—homebuyers and homeowners, savers, borrowers, credit-card shoppers, students, drivers, and small-business owners—who want comparisons, current rate information, practical guidance, and tools before choosing a financial product. The site does not provide enough visible information to independently verify every performance or savings claim it makes, so those claims should be treated as Bankrate’s stated figures rather than independently established facts. (bankrate.com (www.bankrate.com)

Recent Observations

AI-Assist Files

checked 8/14/2026

Phrases Citing bankrate.com

Brands Ranked Alongside

  • 242Capital One
  • 193Chase
  • 163Wells Fargo
  • 159Citi
  • 143Discover
  • 142Bank of America
  • 134American Express
  • 56Visa
  • 23Fidelity
  • 5Chime
  • 5SoFi
  • 4Undebt.it
  • 3Mastercard
  • 2Petal
  • 2YNAB
  • 1Bilt
  • 1Debt Payoff Planner