AIRANKS — The Authoritative Rankings for AI Web Content

AIRANKS measures AI visibility: we ask AI models real product and service questions, capture the complete answers as immutable observations, and publish what they contain — which brands were mentioned, which domains were cited, and which exact pages were linked. Every domain gets an AIR score from 1–10 (a decile of visibility in the active dataset; 0 means insufficient data), with the methodology in the open.

AIR

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The Question

← all rankings / dataset COBALT

Best hiking boots

Hoka takes the top spot in 86.7% of resamples. Of 13 ranked brands, only 7 hold a position we'd call firm.

0
answers sampled
0
brands named
1,000
bootstrap resamples

Who AI Cites For This Question

25 cited pages · bars vs the leader

The 9 Best Hiking Boots of 2026: Tested | REI Expert Advicewww.rei.comrei.com/learn/expert-advice/the-be…ml?utm=airanks.net238
How to Choose Hiking Boots and Hiking Shoes | REI Expert Advicewww.rei.comrei.com/learn/expert-advice/hiking…ml?utm=airanks.net53
Best Hiking Boots (2026): Walking Shoes, Trails, Backpacking | WIREDwww.wired.comwired.com/gallery/best-hiking-boots/?utm=airanks.net40
The Best Hiking Boots of 2026 | GearJunkie Testedgearjunkie.comgearjunkie.com/footwear/best-hikin…ts?utm=airanks.net40
The 10 Best Hiking Boots of 2026: Tested | REI Expert Advicewww.rei.comrei.com/learn/expert-advice/the-be…7d3835b523ff1f6d3c19
The 14 Best Hiking Boots of 2026: Tested | REI Expert Advicewww.rei.comrei.com/learn/expert-advice/the-be…e405e5e6ba4ba36eda13

The Ranking, With Its Uncertainty

Hoka firm Hoka — ci 0.92–1.00 · n=401 · 86.7% of resamples held this rank · named in 97% of answers
Salomon firm Salomon — ci 0.83–1.00 · n=401 · 81.0% of resamples held this rank · named in 92% of answers
Merrell firm Merrell — ci 0.83–0.92 · n=401 · 94.3% of resamples held this rank · named in 98% of answers
La Sportiva soft La Sportiva — ci 0.67–0.75 · n=401 · 68.9% of resamples held this rank · named in 55% of answers
Lowa soft Lowa — ci 0.67–0.75 · n=401 · 68.9% of resamples held this rank · named in 52% of answers
KEEN locked KEEN — ci 0.50–0.58 · n=401 · 96.6% of resamples held this rank · named in 36% of answers
Altra locked Altra — ci 0.50–0.58 · n=401 · 96.6% of resamples held this rank · named in 33% of answers
Topo Athletic firm Topo Athletic — ci 0.33–0.42 · n=401 · 94.8% of resamples held this rank · named in 15% of answers
Zamberlan contested Zamberlan — ci 0.25–0.33 · n=401 · 56.0% of resamples held this rank · named in 11% of answers
Danner contested Danner — ci 0.25–0.42 · n=401 · 56.3% of resamples held this rank · named in 11% of answers
Columbia contested Columbia — ci 0.08–0.17 · n=401 · 64.4% of resamples held this rank · named in 8% of answers
Oboz soft Oboz — ci 0.08–0.17 · n=401 · 65.3% of resamples held this rank · named in 6% of answers
Scarpa locked Scarpa — ci 0.00–0.00 · n=401 · 98.8% of resamples held this rank · named in 3% of answers

The Incomparability Lattice

what the intervals separate, not what the list claims

An edge means one brand's interval sits strictly above another's — zero overlap. No edge between two brands is not a gap in the drawing, it is the finding: their intervals overlap, and the bootstrap cannot tell them apart. Brands on the same rung are incomparable, not tied — the ranking above orders them anyway because a list has to print a total order; this diagram is the honest version.

Hoka

0.92–1.00

Salomon

0.83–1.00

Merrell

0.83–0.92

La Sportiva

0.67–0.75

Lowa

0.67–0.75

KEEN

0.50–0.58

Altra

0.50–0.58

Topo Athletic

0.33–0.42

Zamberlan

0.25–0.33

Danner

0.25–0.42

Columbia

0.08–0.17

Oboz

0.08–0.17

Scarpa

0.00–0.00