AIRANKS — The Authoritative Rankings for AI Web Content

AIRANKS measures AI visibility: we ask AI models real product and service questions, capture the complete answers as immutable observations, and publish what they contain — which brands were mentioned, which domains were cited, and which exact pages were linked. Every domain gets an AIR score from 1–10 (a decile of visibility in the active dataset; 0 means insufficient data), with the methodology in the open.

AIR

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The Question

← all rankings / dataset COBALT

Best hiking boots under 200

Merrell takes the top spot in 100.0% of resamples. Of 14 ranked brands, only 6 hold a position we'd call firm.

0
answers sampled
0
brands named
1,000
bootstrap resamples

Who AI Cites For This Question

25 cited pages · bars vs the leader

The 9 Best Hiking Boots of 2026: Tested | REI Expert Advicewww.rei.comrei.com/learn/expert-advice/the-be…ml?utm=airanks.net170
KEEN Targhee IV Mid Waterproof Hiking Boots - Men's | REI Co-opwww.rei.comrei.com/product/229809/keen-targhe…ns?utm=airanks.net96
Men's Moab 3 Mid Waterproof Hiking Boots | Merrellwww.merrell.commerrell.com/US/en/moab-3-mid-water…ml?utm=airanks.net73
Merrell Moab 3 Mid Waterproof Hiking Boots - Men's | REI Co-opwww.rei.comrei.com/product/237596/merrell-moa…ns?utm=airanks.net46
Salomon X Ultra 5 Mid GORE-TEX Hiking Boots - Men's | REI Co-opwww.rei.comrei.com/product/245046/salomon-x-u…ns?utm=airanks.net45
Hiking Boots: Shop Boots for Hiking & Backpacking | REI Co-opwww.rei.comrei.com/c/hiking-boots?utm=airanks.net42

The Ranking, With Its Uncertainty

Merrell locked Merrell — ci 1.00–1.00 · n=405 · 100.0% of resamples held this rank · named in 99% of answers
Salomon locked Salomon — ci 0.92–0.92 · n=405 · 100.0% of resamples held this rank · named in 92% of answers
KEEN locked KEEN — ci 0.85–0.85 · n=405 · 100.0% of resamples held this rank · named in 94% of answers
Oboz locked Oboz — ci 0.77–0.77 · n=405 · 98.0% of resamples held this rank · named in 41% of answers
Columbia locked Columbia — ci 0.69–0.69 · n=405 · 98.0% of resamples held this rank · named in 37% of answers
Altra firm Altra — ci 0.54–0.62 · n=405 · 84.7% of resamples held this rank · named in 10% of answers
Topo Athletic soft Topo Athletic — ci 0.46–0.62 · n=405 · 65.9% of resamples held this rank · named in 8% of answers
Hoka soft Hoka — ci 0.38–0.54 · n=405 · 71.8% of resamples held this rank · named in 8% of answers
Adidas soft Adidas — ci 0.31–0.46 · n=405 · 72.2% of resamples held this rank · named in 5% of answers
Timberland soft Timberland — ci 0.31–0.38 · n=405 · 74.5% of resamples held this rank · named in 4% of answers
La Sportiva contested La Sportiva — ci 0.08–0.23 · n=405 · 51.3% of resamples held this rank · named in 2% of answers
Danner gathering Danner — gathering data, n=405. No bootstrap interval yet.
Lowa gathering Lowa — gathering data, n=405. No bootstrap interval yet.
Scarpa gathering Scarpa — gathering data, n=405. No bootstrap interval yet.

The Incomparability Lattice

what the intervals separate, not what the list claims

An edge means one brand's interval sits strictly above another's — zero overlap. No edge between two brands is not a gap in the drawing, it is the finding: their intervals overlap, and the bootstrap cannot tell them apart. Brands on the same rung are incomparable, not tied — the ranking above orders them anyway because a list has to print a total order; this diagram is the honest version.

Merrell

1.00–1.00

Salomon

0.92–0.92

KEEN

0.85–0.85

Oboz

0.77–0.77

Columbia

0.69–0.69

Altra

0.54–0.62

Topo Athletic

0.46–0.62

Hoka

0.38–0.54

Adidas

0.31–0.46

Timberland

0.31–0.38

La Sportiva

0.08–0.23