AIRANKS — The Authoritative Rankings for AI Web Content

AIRANKS measures AI visibility: we ask AI models real product and service questions, capture the complete answers as immutable observations, and publish what they contain — which brands were mentioned, which domains were cited, and which exact pages were linked. Every domain gets an AIR score from 1–10 (a decile of visibility in the active dataset; 0 means insufficient data), with the methodology in the open.

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AIRVER. FIGHTING — 2026

Artificial Intelligence Rankings

Domain Report

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outsideonline.com

AIR 10

35 phrases · 43 brands · 2022 citations

What the AI Says

On August 14, 2026, the AI reported to us the following summary of this site:

OutsideOnline.com is the digital publication and online home of Outside magazine. Its primary purpose is to inform and inspire people to spend more time outdoors through service journalism, expert advice, news, gear testing, destination and travel coverage, health and training guidance, cultural reporting, environmental and public-lands coverage, podcasts, videos, and long-form narratives. The homepage is organized around categories such as Adventure, Gear, Travel, Health, Running, Culture, Long Reads, and Public Lands, confirming a focused outdoor-adventure editorial mission rather than a general-interest news site. (outsideonline.com (www.outsideonline.com)) The site serves a clear niche: outdoor recreation and active-lifestyle audiences, including hikers, runners, climbers, cyclists, skiers, travelers, campers, athletes, and people interested in conservation and outdoor culture. Its likely audience ranges from beginners planning a national-park trip or training for a first race to experienced enthusiasts seeking tested equipment, technical advice, investigative reporting, and adventure stories. This audience assessment is an inference from the site’s stated examples, editorial categories, gear-testing claims, and current articles. (outsideonline.com (www.outsideonline.com)) The central brand is Outside itself, specifically Outside magazine and the broader Outside media ecosystem. The website promotes or connects readers to Outside+, the Outside app, Outside TV, Gaia GPS, and Trailforks; it also contains sponsored or commercial content involving companies such as Zappos and Travel Nevada and editorial coverage of products from brands including Yeti, REI, GoPro, and The North Face. These appearances do not necessarily indicate ownership or endorsement, but they show the site’s role as both an editorial outlet and an advertising, membership, and media-distribution platform. (outsideonline.com (www.outsideonline.com)) The website identifies Outside as operating since 1977 and describes its mission as getting everyone outside. Its contact and corporate materials identify Outside, Inc. or Outside Interactive, Inc. as the organization behind the publication, with Robin Thurston identified in Outside materials as founder and CEO of Outside Interactive, Inc. Accordingly, the most appropriate classification is a combination of specialty magazine, digital media publication, educational/service resource, membership business, and promotional platform—not simply a personal blog. The exact current legal relationship between the names “Outside, Inc.” and “Outside Interactive, Inc.” is not fully clarified on the pages reviewed, but the site clearly presents them as the corporate organization behind the Outside brand. (outsideonline.com (www.outsideonline.com))

Recent Observations

AI-Assist Files

checked 8/14/2026

Phrases Citing outsideonline.com

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