AIRANKS — The Authoritative Rankings for AI Web Content

AIRANKS measures AI visibility: we ask AI models real product and service questions, capture the complete answers as immutable observations, and publish what they contain — which brands were mentioned, which domains were cited, and which exact pages were linked. Every domain gets an AIR score from 1–10 (a decile of visibility in the active dataset; 0 means insufficient data), with the methodology in the open.

Skip to main content

AIRVER. FIGHTING — 2026

Artificial Intelligence Rankings

Domain Report

← all rankings

shape.com

AIR 9

24 phrases · 26 brands · 328 citations

What the AI Says

On August 14, 2026, the AI reported to us the following summary of this site:

Shape.com is a digital health, fitness, wellness, and beauty publication. Its stated purpose is to provide inclusive, expert-led, science-backed guidance for people at different stages of their “wellness journey,” covering workouts, exercise recovery, nutrition, mental health, sleep, sexual health, skincare, beauty, activewear, and fitness equipment. The homepage and category pages combine how-to education, trend reporting, news, personal experiences, product testing, and buying guides. (shape.com (shape.com)) The site serves a recognizable niche: accessible lifestyle-oriented fitness and wellness content, with a strong emphasis on women’s health, women’s workout clothing, beauty, and body-inclusive active living. Shape says its content is intended for everyone, but the prominence of women’s health, leggings, sports bras, skincare, menstrual health, and related topics suggests that health-conscious women are a particularly important target audience; that demographic conclusion is a reasonable inference rather than an explicitly stated restriction. The likely audience also includes fitness beginners, recreational athletes, shoppers comparing wellness products, and readers seeking practical, nonjudgmental health information. (shape.com (www.shape.com)) Shape is itself the central brand, rather than a website built around one commercial product or service. However, its editorial and shopping coverage frequently discusses or reviews products and companies such as Lululemon, Peloton, Alo Yoga, Athleta, Gymshark, Hoka, Therabody/Theragun, Oura, Apple, Bowflex, and NordicTrack. Shape states that it conducts hands-on testing and may receive affiliate commissions from purchases, while maintaining that recommendations are editorially determined. (shape.com (www.shape.com)) The website is operated by Shape’s editorial team of writers, editors, trainers, wellness professionals, and contributors. Confirmed information on the site says Shape was founded in 1981 and is part of People Inc., which it identifies as an operating business of IAC and a publisher of numerous other media brands. Accordingly, Shape is best categorized as a digital magazine and editorial content business—a combination of blog-like publishing, educational resource, product-review and affiliate-commerce platform, and advertising-supported media property—not primarily a service-company website. (shape.com (www.shape.com))

Recent Observations

AI-Assist Files

checked 8/14/2026

Phrases Citing shape.com

Brands Ranked Alongside

  • 219Brooks
  • 215Hoka
  • 210Asics
  • 182New Balance
  • 64Saucony
  • 50Echelon
  • 49Skechers
  • 47Nike
  • 46Adidas
  • 26Altra
  • 18Salomon
  • 9On Running
  • 7Puma
  • 6Under Armour
  • 4NordicTrack
  • 4Orthofeet
  • 3Mizuno
  • 3ProForm
  • 3Reebok
  • 2Topo Athletic
  • 2Merrell
  • 2Vionic
  • 1Life Fitness
  • 1KEEN
  • 1Kizik
  • 1Scarpa