AIRANKS — The Authoritative Rankings for AI Web Content

AIRANKS measures AI visibility: we ask AI models real product and service questions, capture the complete answers as immutable observations, and publish what they contain — which brands were mentioned, which domains were cited, and which exact pages were linked. Every domain gets an AIR score from 1–10 (a decile of visibility in the active dataset; 0 means insufficient data), with the methodology in the open.

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AIRVER. FIGHTING — 2026

Artificial Intelligence Rankings

Domain Report

← all rankings

newbalance.com

AIR 10

77 phrases · 26 brands · 10425 citations

What the AI Says

On August 13, 2026, the AI reported to us the following summary of this site:

NewBalance.com is the official e-commerce and corporate website for New Balance, focused primarily on selling footwear, sneakers, athletic apparel, and related products. The homepage promotes shopping by gender and age group, product categories, sales, memberships, store locations, gift cards, shipping, returns, and order tracking. Featured products include the 9060, 530, 204L, 327, Ellipse, 574 Core, and running footwear, indicating a niche centered on athletic footwear, sportswear, and lifestyle sneakers. (newbalance.com (newbalance.com)) The site clearly centers on the New Balance brand rather than functioning as an independent publication or multi-brand retailer. Associated offerings and properties include New Balance Made footwear manufactured in the United States and United Kingdom, custom team uniforms through New Balance Team, the Reconsidered initiative, the New Balance Foundation, The TRACK at New Balance, careers, and press resources. The company describes itself as independent since 1906 and states that it is privately held and family-owned; however, the pages reviewed do not identify a specific individual owner or executive as the person behind the website. (newbalance.com (newbalance.com)) Overall, this is primarily a business website and direct-to-consumer promotional platform, with supporting corporate, customer-service, membership, retail, and social-responsibility content. Its most appropriate industry category is sporting goods and athletic apparel, specifically athletic and lifestyle footwear manufacturing and retail. The likely audience includes runners, walkers, gym and training enthusiasts, athletes, parents shopping for children, sneaker and fashion consumers, New Balance members, and customers seeking product support or nearby stores. It does not appear to be primarily a blog or educational resource, and no author profiles or conventional recent-posts section were evident in the reviewed pages, so those requested details could not be meaningfully verified. (newbalance.com (newbalance.com))

Recent Observations

AI-Assist Files

checked 8/14/2026

Phrases Citing newbalance.com

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  • 535Nike
  • 482On Running
  • 385Topo Athletic
  • 371Adidas
  • 360Vionic
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  • 75Reebok
  • 40Salomon
  • 40Under Armour
  • 39Merrell
  • 38Propet
  • 36KEEN
  • 25ECCO
  • 24Puma
  • 2Scarpa
  • 1Danner
  • 1Mizuno