AIRANKS — The Authoritative Rankings for AI Web Content

AIRANKS measures AI visibility: we ask AI models real product and service questions, capture the complete answers as immutable observations, and publish what they contain — which brands were mentioned, which domains were cited, and which exact pages were linked. Every domain gets an AIR score from 1–10 (a decile of visibility in the active dataset; 0 means insufficient data), with the methodology in the open.

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AIRVER. FIGHTING — 2026

Artificial Intelligence Rankings

Domain Report

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rei.com

AIR 10

121 phrases · 84 brands · 10802 citations

What the AI Says

On August 13, 2026, the AI reported to us the following summary of this site:

REI.com is primarily the ecommerce and customer-services website for REI Co-op, a retailer specializing in outdoor gear, clothing, footwear, equipment, travel, and related services. Its homepage emphasizes shopping products for activities such as hiking, camping, cycling, running, climbing, watersports, snowsports, and travel, while also promoting REI Outlet discounts, used-gear trade-ins, store pickup, shipping, returns, classes, events, and membership. (rei.com (rei.com)) The site serves a clear outdoor-recreation niche rather than a general retail audience. It combines commercial product listings with an educational resource: the “Expert Advice” section provides checklists, gear guides, buying advice, care-and-repair instructions, and activity-specific information across camping, hiking, cycling, climbing, running, fitness, family activities, and other outdoor subjects. This makes the site a combination of business website, promotional platform, retail marketplace, community resource, and educational content hub—not primarily an independent blog. (rei.com (www.rei.com)) The central brand is REI Co-op, also legally identified on the site as Recreational Equipment, Inc. The organization describes itself as a consumer cooperative founded in 1938 to “inspire and equip everyone to get outside,” and states that it has more than 25 million members. REI sells its own REI Co-op products, including Co-op Cycles bikes and tents, while also carrying notable brands such as Garmin, Hydro Flask, Arc’teryx, HOKA, The North Face, Osprey, Vuori, and Salomon. Associated services include REI Travel, classes and events, Re/Supply used gear, trade-ins, membership benefits, and an REI Co-op Mastercard issued through Capital One. (rei.com (www.rei.com)) The most appropriate industry classification is outdoor sporting-goods retail and ecommerce, with secondary categories of outdoor education, recreation services, travel, membership/cooperative commerce, and environmental advocacy. Its likely audience includes hikers, campers, backpackers, cyclists, runners, climbers, skiers and snowboarders, paddlers, travelers, families seeking outdoor activities, and consumers researching or buying technical apparel and equipment. The organization behind the site is clearly identified, but the reviewed pages do not establish a single individual as the site’s author or operator; the content appears institutionally produced under the REI Co-op brand. (rei.com (www.rei.com))

Recent Observations

AI-Assist Files

checked 8/14/2026

Phrases Citing rei.com

Brands Ranked Alongside

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  • 2001La Sportiva
  • 1960Altra
  • 1346REI Co-op
  • 1233Oboz
  • 1112The North Face
  • 1004Brooks
  • 957Coleman
  • 861Big Agnes
  • 746Kelty
  • 741Asics
  • 679New Balance
  • 633Saucony
  • 624NEMO
  • 616Zamberlan
  • 603Scarpa
  • 601Topo Athletic
  • 543Columbia
  • 328Danner
  • 324Durston
  • 324Hilleberg
  • 277Nike
  • 263MSR
  • 209AeroPress
  • 207Adidas
  • 201Napier
  • 160Kelty
  • 153Skechers
  • 119On Running
  • 114Rightline Gear
  • 68Under Armour
  • 56Timberland
  • 54OXO
  • 49ARB
  • 48Access Cover
  • 48Kenetrek
  • 47Asolo
  • 43Ryka
  • 39Fortem
  • 34Keurig
  • 33Zpacks
  • 23Ozark Trail
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  • 21Luno
  • 18Kizik
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